3 Ways to Use Instagram for Marketing Your Business

Do you take advantage of all that social media has to offer when marketing your business? With today’s technology, it is imperative to the success of your business to have a social media presence. Specifically, on Instagram! There are many ways to market your business and draw positive attention to your business. Through creating and using hashtags, utilizing Instagram’s promotional features, and keeping an active Instagram account as a platform you can see your business flourish with the growing interest of soon to be loyal followers!

The following is an overview of three great strategies for using Instagram for marketing!


Hashtags are a great way to promote your product through little words and phrases that will stick with the audience. When a hashtag is in the caption of your Instagram post the view can click on it and see other posts with that tag. This feature makes it easier for the public to see a thread of all the posts the business has made as well as posts that consumers make about the product. Many businesses encourage the use of a certain hashtag so when the consumers use the hash tag their followers will see the hashtag and the product. Encouraging posts with your specific hashtag also helps, because as posts with that hashtag are made they are added to what viewers see when they look up your hashtag. This feature adds an easily discoverable peer opinion to your product.

DMACC Marketing Instagram

Promotional Stories

Instagram offers a feature that will allow you to pay to advertise your business on their site. There are so many ways to do this on Instagram. You can create “stories”, these will appear as people go through the people they follow’s Instagram stories. These are generally short videos, no longer than 60 seconds, but they can also be a still visual, where you can draw attention to your business. You may also have ads that just show up as people are scrolling through their news feed. These ads may be little videos like stories, a single image, or they can be a compilation of up to 10 photos. Instagram allows businesses to choose the demographic they want to advertise to. You can specify the location, interests, and other demographics of the viewer you want to see the ad. You can also boost different ad postings after you see how well they do.

Platform Presence

Even when you aren’t paying Instagram for ads you should always be working to build your businesses’ social media platform. Posting on an Instagram account is a great way to share what the businesses’ mission is. It is very simple to share information about the company that can generate more energy towards you. In keeping an active Instagram platform, you allow your clients to really get to know the business on a deeper level. This encourages customer loyalty. People are more likely to feel loyal towards a business they know well and agree with than one they are unfamiliar with. Being active on social media shows your audience that you are keeping up with trends which helps them relate to you as well. Take advantage of the opportunity Instagram gives to own how people see your business.

Join the Crowd

Instagram is becoming more and more popular as time goes on. This means to reach the largest audience in one setting, Instagram is the place to be. There are over 2 million other advertisers monthly on Instagram! Why aren’t you one of them? Register your Instagram account!

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About the Author: McKenna Mitchell

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